Le Tan, Fresh New Look

Introduced to the market in 1977 the Australian made and owned Le Tan is back this season with a new, fresh sunscreen range.

The new packaging highlights Le Tans heritage with the introduction of their brand line “loving summer since 1977”.  In addition we see the return of the blue white red logo that has us reminiscing and thinking of European ties even though it remains ironically Australian.  

Le Tan has created an expansive range of SPFs, fragrances and formats to suit everyone.  These are Classic, the Le Tan fragrance everyone loves and now in fresh blue packaging with red & white umbrella.  There is Coconut with the exotic coconut fragrance to get you dreaming of summer which has a brown label with a palm tree highlighting its difference.  To finish, Le Tan have a range of Aftersun products which will hydrate and refresh the skin.

The new campaign supporting this packaging update and new products to the range echoes what Australians love about summer: white sand, blue sky, crystal water & thongs! Photographed on Australia’s beautiful Hamilton Island, the product & its new packaging is front and centre and will be shown extensively in magazine, outdoor and online.

Australia’s favourite brand Le tan is ‘loving summer’.

See you on the beach.